Being an innovative designer is not without its challenges. The creative process often demands a great deal of creativity and originality. However, the quality of one’s design does not guarantee success, as there are other factors that influence the growth of a business. Any free, capitalist system relies heavily on advertising as a primary method of content promotion. In order to compete with other start-up companies, and even established corporations, one must run an effective campaign that manages to capture and reflect the same level of creativity that is expected from the content itself. So how can this be achieved?